Jason Arena
Creative Director  ·  Educator  ·  Studio Founder Jason@jasonarena.com  ·  workinman.com  ·  LinkedIn

Creative director, educator, and studio founder with 20+ years leading interactive design and game development for major brands and mission-driven organizations.


Founder / Studio Director
Workinman Interactive — Rochester, NY

Founded and lead an interactive/game development studio delivering end-to-end design and production for global brands. Direct multi-disciplinary teams across web, mobile, and interactive installations. Own client relationships from discovery through delivery.

Clients Nickelodeon · Disney · PBS · The Strong National Museum of Play · Sesame Workshop · Mattel/Fisher-Price · Forbes · Constellation Brands

Associate Professor / Director, New Media Design
Rochester Institute of Technology — Rochester, NY

Lead program direction for the undergraduate New Media Design program, guiding curriculum, student outcomes, and industry readiness. Teach interactive design, motion graphics, and emerging media. Mentor students across capstones, co-ops, and career placement.

Lead Interactive Designer & Developer
Nickelodeon / Nick.com — 1997–2001

Led major interactive initiatives for Nick.com including the Trading Cards platform (active 8+ years) and Slime Time Live: Bubble Cast, blending real-time gaming with live television.


Mattel / Fisher-Price — Smart Cycle

Game design and connected product lead for a Bluetooth-linked tricycle ecosystem. Developed Unity games featuring Barbie and Hot Wheels; published to App Store and Google Play.

Sesame Workshop — Bert & Ernie Game

Art direction and style integration for Sesame Street. Created illustrated sets aligned to the show's house style and brand standards.

The Strong Museum of Play — Beyond the Buzzer

R&D and prototyping lead for interactive exhibit concepts debuting Summer 2027. Oversaw 6 student teams; featured at Imagine RIT 2025 with 800+ participants per exhibit.

RIT — Beyond Fashion

Executive Producer for RIT's student fashion show. Produced motion graphics, sound design, and experiential flow. Live VJ'd using Resolume Arena and TouchDesigner.

Control Alt GDC — GDC 2025

Oversaw RIT New Media Design Capstone projects submitted to GDC 2025. Achieved 3 accepted projects out of 25 total selections nationwide.


Disciplines

Creative Direction · Interactive Design · Game Design/Development · UX/UI · Motion Graphics · Product Strategy · Experiential/Exhibit Design · AR/VR · Generative/AI

Tools

Figma · Adobe CC (After Effects, Illustrator, Photoshop, Premiere) · TouchDesigner · Resolume Arena · Unity · HTML/CSS/JS · Processing

Education

MFA — Pratt Institute

BS Art Education — Buffalo State College